A Podcast From Our MD
17th April 2020 – there’s a first time for everything, so when RT Promotions’ MD, Richard Mack, had the opportunity to be interviewed for a podcast, he went for it.
The interview was conducted by friends of the business, Laura McHarrie and Nigel Davey and covered a lot of ground.
The headline was ‘Memory Hook Marketing’, a phrase invented by Laura when she first met Richard. The interview covered a range of questions:
Why do promotional gifts make a good marketing tactic?
What are the secrets of ‘memory hook marketing’?
What’s the ROI (return on investment) from promotional gifts?
Can you give an example of a clever promotional gift?
How can we uses our senses to sell more?
Want to have a listen?
Richard Mack talks about the secrets of Memory Hook Marketing
– hope you enjoy.
