Cookies on RT Promotions
We use some essential cookies to make this service work.
We’d also like to use analytics cookies so we can understand how you use the service and make improvements.
There is an ever-increasing choice of these smart little devices, and when used as a promotional giveaway, they can be incredibly powerful. But from the hundreds you can choose from, which one’s the right one for your requirements?
When selecting ANY promotional gift or giveaway, you need to consider the usual six questions: who, what, when, where, how, and why, but don’t forget the other two:
What reaction are you seeking to get, and perhaps the most important one of all,
How do you want the recipient to feel?
It doesn’t take long to drill down to the answers to these simple questions, and the answers are specific to you and your marketing campaign. Two simple examples of wildly different answers would be:
1: Using a USB Flash Drive as a giveaway at a trade show. The client buys the lowest possible product, with the lowest possible memory, preloads the device with their latest brochure and pricing, and hands them out in goody bags to anyone passing their stand. The recipient doesn’t even know the device is in the bag, and has no reaction. It’s a bit like handing a brochure out.
2: Using a USB Memory Stick as a business gift. The client wants to say ‘thank you’ to their top re-sellers, and at the end of each one to one meeting, their relationship manager gives them a neatly boxed device. The memory stick itself is a real beauty, its a pleasure to hold, maybe a leather one, or a heavy in the hand, metal one. It’s got a generous memory capacity, and is subtly branded. The device has been pre-loaded with the latest sales incentive details, so that when the recipient plugs into his computer, they’ll read all about the details of how they can win a holiday for two to an exotic location. The recipient may well get back in touch with the provider to thank them for the gift and to say how excited they are about the latest sales incentive.
I’m sure you can see how very different these uses are. Each campaign has different goals and will inevitably have different requirements for their promotional USB Flash Drive.
There are literally hundreds of USB Memory Sticks you can choose from, but it shouldn’t take long for you to get the point of knowing the answers to the questions I have already asked you to consider, and that process will eliminate a good number of them.
Many clients are influenced by the look as well as the feel of the device. You can tell a lot from the pictures you will find online, is it a serious looking unit you are looking for, or a humorous one? Perhaps the device has to be a certain colour, maybe to match your brand, logo or campaign?
Look at our picture here on the left… which ones jump out at you? Why?
Do you need it to hang on a keyring?
Is it for outdoor/rugged use?
Maybe you would like it to slip into a wallet or purse?
Sometimes, it simply HAS to look sexy…. well, maybe its a ‘guy’ thing, but don’t you think this style of shiny chrome looks good?
More and more of our clients are seeking a USB Flash Drive with an integrated cap. There’s nothing more frustrating than losing those little protective caps, and this style ensures you won’t.
Or maybe you want to really STAND OUT from your competition. These little people memory sticks are pre-shaped with a selection of details, from doctors and nurses through to a businessman. They can be logo’d with youe brand, and when you pull their heads off they work just like any other USB Memory Stick. Or perhaps you want a special, bespoke shape? All of these things can be produced for you.
Some of our shoppers now have this GOTS certification, read our article to find out more
Some European markets are taking a hard line on bamboo and melamine plastic products. We explain what you need to know
Promotional branded gifts can add massive value to your marketing message and create brand memories that are both engaging and impactful.
Shop all new products
If you’re from further afield, call or email us for friendly, unbiased advice about what promotional gift would work best for your campaign!
Contact Us
